The Choice Architect

Creativity + Science + Process =

What we do

To transform thinking

What we do

Creativity + Science + Process

The Choice Architect is about ideas that transform thinking. Our goal is to enable better decisions and challenge thinking to create value.


The Choice Architect is about combining creativity and science with tested processes to generate ideas that derive from insights and has the power to transform thinking by better choice architecture. By drawing from research in different fields and combining it with business applications we will give you the tools to improve your business.
“We aim to generate insight driven ideas by combining creativity, science and process to transform thinking.”
We build our ideas on research and established processes to reduce guesswork and improve specific goals.

Andreas Roos, The Choice Architect


The Choice Architect

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