Make it smarter Are you one of those who have trouble making everyday decisions? Latte or cappuccino, bluberry or strawberry muffin, pizza or pasta? Bet …
Idea #6: Create an adaptable brand
Make your core values work for you With the possibilities of today to participate in the “market conversation”, there is really no excuse for not having …
Idea #5: Use location based services to locate new customers
This idea is about location based services (LBS) and is mostly directed to retail stores or venues such as cafés and/or bars, which wants to …
Idea #4: Use a SWAT team to create loyal customers
No, this text has nothing to do with you hiring the police to intimidate your customers to loyalty. Quite the opposite, this is about being …
Idea #3: The gun industry and relationship marketing
Recently the JCR (Journal of consumer research) published a survey about consumer behavior and the ability consumers have to fall in love with the products …
Idea #2: Go “Gothic”, reduce costs and save trees
This idea has been around for a while but is still useful. This one is directed to organizations that wish to do more for the …
Idea #1: Commercial container living
Here is an idea for the traditional house constructors to think about! Our office is currently situated in the south of Sweden in Lund which …
Idea #8: Make your service “Socal”
Glocal vs Socal The average Facebook user has 130 friends, which is just below Dunbar´s number for how many social relations we can actually maintain. Absolutely, …