How behavioral insights can increase donations

Idea This idea is about how you can use the behavioral insight of the “identifiable victim effect” to change the communication of your charity to double donations to your cause. The “identifiable victim effect” describes the idea that we as humans care more about other people when they are represented by a specific individual with an…

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Framing for a better product ROI

Idea This idea is about how something as easy as changing the frame of reference for a product can achieve a better ROI by delivering a higher perceived value. Have a look at the angry Austrian dairy farmer below (Warning: the video contains profanities): The farmer changes the frame of reference for milk by comparing…

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The Choice Architect

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